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Results focused experience
The Edify Group is a marketing
consultancy with years of experience creating marketing for new propositions
and life cycle managing existing offerings. We have created new offerings,
and grown revenue to $100s of millions per year, For existing offerings, we
have created growth at twice the market rate in months. We distinguish
ourselves from other marketing consultancies through our use of guerilla
marketing techniques to deliver insights and results for our clients,
rapidly and cost effectively.
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We excel at helping companies create, and launch new offerings, refine
their existing marketing and/or capture new markets and customers for their
Our consulting practices and services enable us to gain the unique market
insight necessary to positively differentiate your business and offerings
from your competitors with on target messaging and offers. Using our market
research capabilities, we identify the amount and market value/cost of
demand to create a profile of overall market opportunity. We assess the
competition and their offerings, and then we market test potential market
messaging and positioning, along side of competitive propositions and/or on
a standalone basis. Our website and online community development
capabilities enable us to prototypically market a client’s potential
offerings, messaging and positioning to see what draws the most market
interest and activity. We use our search engine optimization and search
engine marketing capabilities to get market exposure for our client’s
propositions and new ideas. Based on the market feedback to website(s)
and/or from online communities, on the propositions or new ideas, the Edify
Group works with clients to refine market messaging and positioning, until
the market feedback is large enough and acceptably positive. Lead generation
development follows the same approach as market messaging and positioning
development. Alternative lead generation approaches are prototyped and
trialed until an approach is developed which generates an acceptable volume
of qualified leads. Using our services to assist your company in creating or
launching new offerings, and/or capturing new markets and customers, assures
you results, not just the “market insight” so many marketing consulting
What do we mean “guerilla marketing” and why do we use it?
We refer to our overall marketing approach as guerilla marketing. There are
two approaches to conquering a market. There is the guerilla approach and
the standing army approach. The guerilla approach is to use small
independent flexible resourceful teams to probe and feel out a potential
target of interest. The standing army approach is to establish a target and
to carry out an organized assault using large numbers of highly coordinated
specialized resources to capture the target.
Standing armies are the right approach to use when the target is clear, the
value of the target is clear and it is essential to the company’s existence
that the target be taken or defended. Guerillas are the right approach to
use when the target isn’t clear, and/or the value of the target isn’t clear,
and customer base and/or market expansion is essential.
In developing new offerings, refining existing markets or attacking new
markets, guerilla marketing provides better results, faster and more cost
effectively than using a standing army approach.
We provide guerilla marketing services because we believe our strengths,
range of experience, flexibility and resourcefulness can be of tremendous
value to companies of all sizes. With executive and key contributor
backgrounds in sales, marketing, product marketing, product management,
product development, programming, web site development, Internet community
development, guerilla marketing and search engine marketing and optimization
at Fortune 100 enterprises as well as startups, the principals of the Edify
Group have the skills and experience essential to creating, developing and
marketing new propositions. We create and execute on ideas faster and more
cost effectively than groups of specialists with narrower skill sets and
less practical experience. Our experienced focus on the critical path of
marketing success gets results. We achieve results for clients with minimal
risk and investment and maximum efficiency.
time and money and yields better results than high-cost market theory.
Guerilla marketing works. We have decades of successful experience
helping business ideas succeed. Click here to contact us today.