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Edify Group LLC

Innovative guerilla marketing services



Innovative guerilla marketing services

Guerilla Marketing
 

Innovative guerilla marketing services

You have a new business, a new proposition or an interesting market idea. It makes sense on paper and looks like something useful. But —

  • Is there real demand?

  • How much demand?

  • Will your product or service address the market need?

  • Will the market opinion leaders embrace your proposition?

  • What messages and positioning are best to capture and cultivate the market's embrace?

Guerilla marketing delivers qualified leads, sales and invaluable market advocacy for a fraction of the cost and in less time than traditional marketing approaches.


guerilla marketing

Click here or call 952.476.6677 to get a free no obligation consultation right now!


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Results focused experience

The Edify Group is a marketing consultancy with years of experience creating marketing for new propositions and life cycle managing existing offerings. We have created new offerings, and grown revenue to $100s of millions per year, For existing offerings, we have created growth at twice the market rate in months. We distinguish ourselves from other marketing consultancies through our use of guerilla marketing techniques to deliver insights and results for our clients, rapidly and cost effectively.

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We excel at helping companies create, and launch new offerings, refine their existing marketing and/or capture new markets and customers for their services.

Our consulting practices and services enable us to gain the unique market insight necessary to positively differentiate your business and offerings from your competitors with on target messaging and offers. Using our market research capabilities, we identify the amount and market value/cost of demand to create a profile of overall market opportunity. We assess the competition and their offerings, and then we market test potential market messaging and positioning, along side of competitive propositions and/or on a standalone basis. Our website and online community development capabilities enable us to prototypically market a client’s potential offerings, messaging and positioning to see what draws the most market interest and activity. We use our search engine optimization and search engine marketing capabilities to get market exposure for our client’s propositions and new ideas. Based on the market feedback to website(s) and/or from online communities, on the propositions or new ideas, the Edify Group works with clients to refine market messaging and positioning, until the market feedback is large enough and acceptably positive. Lead generation development follows the same approach as market messaging and positioning development. Alternative lead generation approaches are prototyped and trialed until an approach is developed which generates an acceptable volume of qualified leads. Using our services to assist your company in creating or launching new offerings, and/or capturing new markets and customers, assures you results, not just the “market insight” so many marketing consulting firms provide.

What do we mean “guerilla marketing” and why do we use it?

We refer to our overall marketing approach as guerilla marketing. There are two approaches to conquering a market. There is the guerilla approach and the standing army approach. The guerilla approach is to use small independent flexible resourceful teams to probe and feel out a potential target of interest. The standing army approach is to establish a target and to carry out an organized assault using large numbers of highly coordinated specialized resources to capture the target.

Standing armies are the right approach to use when the target is clear, the value of the target is clear and it is essential to the company’s existence that the target be taken or defended. Guerillas are the right approach to use when the target isn’t clear, and/or the value of the target isn’t clear, and customer base and/or market expansion is essential.

In developing new offerings, refining existing markets or attacking new markets, guerilla marketing provides better results, faster and more cost effectively than using a standing army approach.

We provide guerilla marketing services because we believe our strengths, range of experience, flexibility and resourcefulness can be of tremendous value to companies of all sizes. With executive and key contributor backgrounds in sales, marketing, product marketing, product management, product development, programming, web site development, Internet community development, guerilla marketing and search engine marketing and optimization at Fortune 100 enterprises as well as startups, the principals of the Edify Group have the skills and experience essential to creating, developing and marketing new propositions. We create and execute on ideas faster and more cost effectively than groups of specialists with narrower skill sets and less practical experience. Our experienced focus on the critical path of marketing success gets results. We achieve results for clients with minimal risk and investment and maximum efficiency.

Guerilla marketing saves time and money and yields better results than high-cost market theory. Guerilla marketing works. We have decades of successful experience helping business ideas succeed. Click here to contact us today.

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